Effective Date: March 3, 2026 | Last Updated: March 3, 2026
IRES, LLC ("we," "us," or "our") determines the purposes and means of processing the personal information described in this policy. We are committed to protecting your personal information. This policy describes the information we collect, how we use and share it, and the choices available to you. Some browsing activity and identifiers may be shared with advertising partners for targeted advertising and advertising measurement as described in this policy.
This policy applies to ColoProperty.com® and related services operated by IRES, LLC. It does not apply to third-party websites linked from our site.
We seek to limit the collection of personal information to what we believe is reasonably necessary to operate and improve our services.
IRES, LLC collects personal information as provided by you. This may include your name, email address, mailing address, phone number, and comments about a specific property or the ColoProperty.com® website.
When you visit our website, we automatically collect certain information, including your IP address, browser and device information (User-Agent), pages visited, properties viewed, search criteria used, and listing interactions. We may use software to monitor traffic to this website, and this information may be used to generate aggregated analytics reports and improve the website.
We may receive information about you from our advertising and analytics partners, such as aggregated audience insights or identifiers used for advertising measurement.
We do not intentionally request sensitive personal data.
We use the information we collect for the following purposes:
We process personal information based on legitimate business interests, your consent, and legal obligations.
We and third-party companies, including ListTrac and Cordless Media, may collect information about your browsing activity on our website, such as properties viewed, search criteria used, and pages visited. These companies may use this information to deliver interest-based advertising across websites and platforms. This information is typically collected using cookies, pixel tags, web beacons, or similar tracking technologies.
We may share property listing details you view — such as location, price range, and property characteristics — with our advertising partners so they can deliver more relevant advertising and measure advertising performance.
Certain sharing of browsing activity, hashed email identifiers, and property viewing data with advertising partners for targeted advertising purposes may constitute targeted advertising, the sale of personal data, or the sharing of personal data under applicable privacy laws, including the Colorado Privacy Act.
When you provide your email address on our website, we may create a hashed identifier derived from your email address using a one-way cryptographic hash. This creates a pseudonymous identifier used for advertising matching without sharing your plain-text email address. This hashed identifier may be shared with our advertising partners for cross-platform audience measurement and to deliver more relevant advertising. Even when hashed, these identifiers may still be considered personal data under applicable privacy laws. Advertising partners may combine this information with data from other sources to support cross-platform advertising and measurement.
We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information about your interactions with our website using cookies and similar technologies. To learn more about how Google uses data, visit Google's Privacy Policy.
You may opt out of targeted advertising and the sharing of personal data for advertising purposes by using the privacy settings available on our website.
You may also opt out through industry programs such as thenai.org/how-to-opt-out or optout.aboutads.info. To opt out of data collection by Yahoo, visit Yahoo's Your Choices page. To request that our advertising partners do not sell your personal information, visit Cordless Media's Do Not Sell page. European users may opt out at www.youronlinechoices.eu.
Cookies are small pieces of information that are stored by your browser on your computer's hard drive. We and our partners use the following categories of cookies:
These cookies are necessary for the website to function properly. They enable core functionality such as session management, remembering your preferences, and saving favorite listings.
These cookies help us understand how visitors interact with our website by collecting and reporting information about traffic and usage patterns. We use Google Analytics for website improvement and performance analysis.
These cookies are used to deliver advertisements relevant to you, measure ad performance, and build audience segments for interest-based advertising. Our advertising partners, including Cordless Media and ListTrac, use these cookies to collect browsing activity and deliver targeted ads on our site and elsewhere.
Most web browsers automatically accept cookies, but you can usually change your browser settings to decline cookies. If you disable cookies, some website functionality may be unavailable. Note that opting out of interest-based advertising via cookie-based opt-outs requires cookies to be enabled.
This site uses Google reCAPTCHA v3 to protect forms (such as contact forms and property inquiries) from spam and abuse. reCAPTCHA collects hardware and software information, such as device and application data, including your IP address and browser information, and sends it to Google for analysis. Your use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
Our website may include interactive tools provided by third parties, such as mortgage calculators and internet service provider lookups. When you use these tools, property information such as address and listing price may be shared with the tool provider to deliver results. These third-party providers may have their own privacy policies governing the information they collect.
Our website may include social media features, such as Facebook buttons or widgets. These features may collect your IP address, which page you are visiting, and may set a cookie to enable the feature to function properly. Social media features are governed by the respective company's privacy policy.
Certain account and inquiry data may be transmitted to and processed within the IRES MLS (Multiple Listing Service) platform for property search and inquiry handling.
In order to process an inquiry about a property, ColoProperty.com® forwards your information and comments directly to the listing broker. If a second email address is entered by the user in Email Copy To, the same information will be sent to the second address. Note: The second email address field is provided for your convenience to copy your buyer broker, business partner, spouse, or other interested party.
Once your information is forwarded to a listing broker, their handling of your information is governed by their own privacy practices.
We may share certain information with our advertising and analytics partners to deliver relevant advertising and measure its effectiveness. This may include property details you view, hashed email identifiers (as described in the Advertising and Analytics section above), and information about actions you take on our site such as submitting property inquiries. When you submit a property inquiry, we may notify our advertising partners of this action along with a hashed identifier derived from your email address, so that they can measure campaign effectiveness. Our advertising partners may combine this information with other data to build audience segments and provide interest-based advertising on our site and elsewhere. For more information about our advertising partners' privacy practices, visit Cordless Media's Privacy Policy.
We may share the following categories of personal data with service providers and advertising partners:
When you submit a property inquiry, we share the information you provide with the listing broker so they may respond to your request. Once forwarded, the broker's handling of your information is governed by their own privacy practices.
We use third-party service providers to help operate our website and process data on our behalf. Our service providers may process personal information on our behalf under contractual obligations that restrict their use of the data to specified purposes. Other partners, such as advertising platforms, may process information as independent third parties according to their own privacy policies. Service providers may include providers of cloud hosting, analytics, advertising technology, performance monitoring, social media integrations, and fraud prevention tools.
Your information may be processed in the United States, where our servers and service providers are located.
If you create an account or log in on our website, your registration information (such as email address and password) is processed through our MLS (Multiple Listing Service) system. We use commercially reasonable security measures designed to protect user credentials. We strongly encourage you to use a unique password for our site that is not used on any other website.
If you choose to receive email communications from us, you may unsubscribe at any time by using the unsubscribe link included in each email. When you opt out, we record your email address in our opt-out list to ensure we honor your preference. We will process your opt-out request promptly.
IRES, LLC may also release personal information to appropriate governmental authorities under the following circumstances:
If you are a Colorado resident, the Colorado Privacy Act (CPA), effective July 1, 2023, provides you with the following rights regarding your personal data:
How to Exercise Your Rights: To submit a request to exercise any of the rights described above, please contact us or email [email protected]. We will respond to your request within 45 days. If we need additional time, we will notify you of the extension and the reason.
Appeals: If we decline to take action on your request, you may appeal our decision by contacting us. You may submit an appeal within 60 days of a denied request. If you are not satisfied with the outcome of your appeal, you may contact the Colorado Attorney General at coag.gov/file-complaint.
Authorized Agents: You may designate an authorized agent to submit privacy requests on your behalf. We may require verification of both your identity and the agent's authority before processing the request.
We recognize Global Privacy Control (GPC) signals as requests to opt out of targeted advertising and the sharing of personal data.
Some browsers transmit "Do Not Track" (DNT) signals. Because there is no widely adopted standard for DNT, our website does not respond to DNT signals separately from GPC.
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. The retention periods for different categories of data are as follows:
We periodically review our data retention practices and may securely delete or anonymize personal data that is no longer needed for the purposes described in this policy.
IRES, LLC implements reasonable security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
We use automated systems to detect spam, abuse, and fraudulent activity, including reCAPTCHA scoring, submission rate tracking, and IP reputation analysis. These systems may temporarily limit or block access from IP addresses that exhibit patterns consistent with automated abuse. These systems are designed to prevent abuse and generally do not produce legal or similarly significant effects. If you believe you have been incorrectly blocked, please contact us.
In the event of a data breach affecting your personal information, we will notify affected individuals and relevant authorities as required by applicable law.
ColoProperty.com® is not directed to children, and we do not knowingly collect, use, or disclose personally identifiable data on children under the age of 13. We do not sell or share the personal information of consumers we know to be under 16 years of age.
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Material changes will be communicated through appropriate notices on the website. Your continued use of our website after the updated policy is posted constitutes acknowledgment that the policy has been updated.
This privacy policy describes our current practices but does not create contractual rights beyond those required by applicable law.
If you have questions or concerns about this privacy policy, wish to exercise your privacy rights, or need to make a privacy-related complaint, please contact us:
IRES, LLC 1611 S. College Ave Suite 202 Fort Collins, CO 80525 Email: [email protected] Online: Contact Us